Sporo Branding
Client
Sporo
Date
12.4.2023
Type
Branding
Sporo is a home garden brand rooted in simplicity and connection — helping people grow closer to nature and each other. Bare Studio created a gentle, modern identity that reflects growth, optimism, and the joy of slowing down.
Sporo’s vision is to make nature more accessible — for every home, lifestyle, and ability.
We designed a brand that captures this purpose with honesty and warmth: a friendly wordmark with open, rounded letterforms and a new bud symbol representing growth and creativity. Supporting icons and earthy tones form a flexible visual language that speaks to both adults and children, connecting product, people, and planet.
The result is an identity that feels natural, approachable, and full of quiet optimism — one that celebrates the small, meaningful moments of growth we can all share.
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