Drift + Co Branding & Packaging
Naming
Key Messaging
Branding
Printed collateral
Packaging design
Social media assets
Drift+Co is Bare Studio’s own creation — a candle brand inspired by life on the ocean. Designed to capture calm and connection, it invites you to pause, unwind, and drift off through scent, simplicity, and gentle design.
Born from our ocean travels and love of slow living, Drift+Co brings the spirit of the sea to shore.
We developed the name, key messaging, and brand identity to reflect a life shaped by salt air and open water. The minimalist design language combines calm typography, soft colours, and a plus/minus logo symbolising the ebb and flow of the tide. Each candle features a bespoke icon, inspired by coastal locations from our journey.
The result is a bold yet gentle brand — soothing, thoughtful, and effortlessly versatile — made to help others find their own moment of calm.
