Decaf nation Coffee Branding & Packaging
Branding
Packaging
Grounded Coffee Roasters wanted to shake up the decaf scene — changing perceptions and bringing a new energy to coffee without compromise. Bare Studio created a bold, uplifting identity that makes decaf feel just as exciting as the real thing.
Decaf Nation was designed to disrupt.
We built a brand that speaks to a younger, style-conscious audience through punchy colour, confident type, and relatable lifestyle imagery. The identity balances playfulness with clarity — fun enough for social, striking enough on shelf.
From packaging to digital assets, every element was made to stand out in a market dominated by muted tones and sleepy stereotypes.
The result is a brand that feels alive — bright, modern, and full of personality. Proving that coffee without caffeine doesn’t have to mean coffee without character.
Jules is amazing, super knowledgeable and has an insane eye for detail and design. She is super speedy & often helps keep us in line when we aren’t sure which direction we should take!
